Swift Stone Curling By Aperol Spritz

We were thrilled to be commissioned by One Circle Events to bring Aperol Spritz’s winter vision to life with a fully bespoke pop-up curling venue on London’s South Bank, positioned beautifully between Tower Bridge and London Bridge.

From concept to completion, our team handled the full creative and production process - designing and building the entire venue from the ground up. The installation featured six custom-built curling lanes complete with camera replay and branded scoreboards, two striking timber entrances, a central Aperol bar, and a full suite of immersive décor tailored to the Aperol Après theme. We also installed all internal and external lighting and a full sound system, ensuring the space felt warm, atmospheric and engaging from every angle. Every element was crafted to be unique, eye-catching and instantly shareable, helping the venue stand out to thousands of passersby each day.

The response exceeded expectations. In its first week alone, the activation saw significantly higher footfall than previous years, with crowds stopping to play, explore and capture the experience. Both One Circle Events and Aperol were delighted with the final result - a standout seasonal destination that brought the brand to life in a dynamic, memorable way.

"We worked with Downtown for the first time this winter to activate our Swift Stone Curling with Aperol Spritz activation. From the start, Jack and Luke were fantastic and their attention to detail flawless. Planning, communication and execution were to the highest standard and we are very happy with the outcome." Lewis - Aperol / Campari Group

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