Linq

When Linq - the new tech app making it safe to send your nudes - came to us to help engage a national youth audience, we knew exactly where to start.

We utilised our partner brand, Cirque Du Soul , whose 18–35 crowd was the perfect match, and integrated Linq into four of their sold-out shows with a football of 11,000+ customers across the UK.

The partnership featured marketing rights and a bespoke brand activation - a giant branded four-poster bed. It was a massive hit, with queues of students lining up for photos at every event.

Why the bed?
- It seamlessly aligns with Linq’s playful identity while subtly reinforcing the app’s core purpose.
- It gave reps a chance to chat and share what Linq’s all about with customers.
- Guests had to visit Linq’s socials to get their photos, driving traffic and engagement.

The results from the partnership?
- 1000+ new users
- Great social engagement and content
- A powerful alignment with one of the UK’s coolest nightlife brands

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