Bumble

The Brief

Increase app downloads in certain UK territories and increase Bumble’s presence at ‘cool student events’.

What We Delivered

We teamed up with Cirque Du Soul and offered the first 500 students attending each of their events a free beer upon entry in return for downloading the Bumble app!

All the students needed to do was download the app in advance, swipe until they matched the Cirque Du Soul profile and then show a code on the door in order to receive their free beer. Simple but effective! We then gave Bumble a room at each event which was equipped with DJ’s, branded decor and manned by reps handing out merch.

The partnership was a huge success with Bumble smashing their targets and signing on for another 3 tours with Cirque Du Soul.