Amazon Fashion

As a boutique festival, we couldn’t match inner-city festivals offering high footfall and logos placed on large LED screens seen by hundreds of thousands of customers so we leaned into our strengths: creativity and immersive design.

Working alongside The Collab, we produced a venue that cost less than a static logo placement on a big screen but delivered far greater impact.

Enter The Amazon Fashion Haus – a bespoke micro-venue alive day and night, featuring a catwalk for fashion shows, dressing-up boxes, photo booths, and a programme of performers, hosts, and DJs to keep audiences engaged. To amplify reach, we brought in influencers to create and share content, while exclusive merchandise sold via Amazon Fashion drove traffic back to the brand.

What started as a standard festival partnership brief for Amazon grew into a fully immersive brand experience, driving engagement, generating content, and boosting sales.

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